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Privacy Policy

So Fresh So Clean Last updated: 6/1/2026

So Fresh So Clean (“So Fresh So Clean,” “we,” “us,” or “our”) operates an air duct cleaning and AeroSeal duct sealing business serving the [Salt Lake City / Wasatch Front] area, along with the website at [sofreshsocleanutah.com] and our scheduling application at [app.sofreshsocleanutah.com] (together, the “Services”).

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. By using our Services or scheduling work with us, you agree to the practices described here.

1. Information We Collect

Information you give us directly

  • Contact details — your name, phone number, email address, and the service/property address where work will be performed.
  • Service details — information about your home or building, the systems you want cleaned or sealed, scheduling preferences, access instructions, and any notes you provide.
  • Communications — messages, emails, and the content of phone calls you have with us (see “Call Recording” below).
  • Referral program information — if you participate in our referral program, we collect the referrer’s and referred party’s names and contact information, and the payout details needed to send any referral reward [, which may include payment information you provide for that purpose].
  • Payment-related information — invoicing and billing are handled through our service-management provider. [We do not store full payment card numbers ourselves.]

Information we collect automatically

  • Usage and device data — when you visit our website or use our app, we and our providers may collect IP address, browser and device type, pages viewed, and similar technical data through cookies and similar technologies (see “Cookies”).

Information from third parties

  • We may receive information from partners who refer you to us, or from service providers who help us operate (for example, our scheduling/CRM platform).

2. Call Recording and Our Automated Phone Assistant

When you call us, your call may be answered or assisted by an automated voice assistant, and calls may be recorded or transcribed for scheduling, quality, training, and record-keeping purposes. By continuing the call, you consent to this recording and processing. If you prefer not to be recorded, please let us know and we can arrange an alternative. [Confirm your stance on opt-outs.]

3. Text Messages (SMS)

With your consent, we may send you text messages about your appointments, quotes, and service updates. Message and data rates may apply. You can opt out at any time by replying STOP. We do not share your phone number with third parties for their own marketing.

4. How We Use Your Information

We use the information we collect to:

  • Schedule, provide, and follow up on duct cleaning and sealing services;
  • Prepare quotes, invoices, and service records;
  • Communicate with you about appointments, results, and your account;
  • Operate our referral program and issue any earned rewards;
  • Send service-related and, where permitted, promotional communications (you can opt out of marketing at any time);
  • Improve our Services and train our team and automated systems;
  • Maintain security, prevent fraud, and comply with legal obligations.

We do not sell your personal information.

5. How We Share Your Information

We share information only as needed to run our business, with:

  • Service providers and processors who act on our behalf, including our customer/scheduling and CRM platform, website and application hosting providers, email delivery providers, our automated phone-assistant provider, and cloud storage providers. These providers are permitted to use your information only to perform services for us.
  • Our owners, employees, and contracted technicians who need the information to perform or coordinate your service.
  • Referral partners, limited to what is necessary to administer the referral program.
  • Legal and safety recipients — when required by law, to enforce our agreements, or to protect the rights, property, or safety of our customers, our business, or others.
  • Business transfers — if we sell or reorganize the business, your information may be transferred as part of that transaction.

6. Cookies and Tracking

Our website and app use cookies and similar technologies to keep you signed in, remember preferences, and understand how the Services are used. You can control cookies through your browser settings; disabling them may affect how the Services function. [Add detail here if you use analytics or advertising pixels, e.g., Google Analytics, Meta Pixel.]

7. Data Retention

We keep your information for as long as needed to provide the Services, maintain business and tax records, resolve disputes, and meet legal obligations. When information is no longer needed, we delete or de-identify it. [Specify a retention period for call recordings if you have one.]

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live — including under the Utah Consumer Privacy Act for Utah residents and similar laws in other states — you may have the right to:

  • Request access to the personal information we hold about you;
  • Request that we correct or delete your personal information;
  • Opt out of certain uses, including targeted advertising and the sale of personal information (note: we do not sell personal information);
  • Appeal a decision we make about your request.

To exercise any of these rights, contact us using the details below. We will verify your identity before responding and will not discriminate against you for exercising your rights.

10. Children’s Privacy

Our Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

11. Third-Party Links

Our Services may link to websites or services we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Services after changes take effect means you accept the updated Policy.

13. Contact Us

If you have questions about this Policy or your information, contact us at:

So Fresh So Clean 

3264 W Blue Springs Ln, Bluffdale, UT 84065

contact@sofreshsocleanutah.com

(385) 535-8350